Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan, Francesca Gino

"This engaging, beautifully written, and thought-provoking book is a must read for anyone who wants a deep understanding of how decisions get so easily derailed, and advice on how to stick to well-thought out plans. A truly entertaining journey that will keep you turning pages through the very end." — Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals. Award-winning behavioral scientist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances—from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? Gino will provide compelling answers to these and similar questions. For fans of Daniel Kahneman, Adam Grant and the Heath's brothers, this book will help you better understand the nuances of your decisions and how they get derailed—so you have more control over keeping them on track.