about

gentle was born out of a love of vintage and secondhand. this has manifested itself in two main areas of focus for gentle: vintage and pre-loved objects for the home, and secondhand books.

gentle vintage

it was the thrill of collecting objects with stories that gave birth to our shop's eclectic collection. there is so much beauty already existing in the world—and we endeavour to celebrate that.

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gentle books

gentle books aims to build a circular book economy and nurture the community of readers here in Hong Kong. a women-led business founded by book-lovers, we believe that books don’t belong in landfill - books deserve to be read!

gentle books is a social enterprise that commits 20% of its profits to literacy and education-based NGOs.

read our 2025 recap

20% to charity

on an ongoing basis, gentle books donates 20% of book sales directly to charity. this year, our ngo partner is EmpowerU, an education platform providing online and offline training to migrant workers and ethnic minorities in Hong Kong.

about empoweru →