skip to product information
1 of 1

gentle books » Non Fiction

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, Kevin Ashton

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, Kevin Ashton

2015

regular price HK$80.00
regular price sale price HK$80.00
sale sold

hardcover, no dust jacket | used, good

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

about delivery & pick-up

we offer the following delivery options:

  • domestic shipping
  • SF Express pay-by-receiver, and
  • local pick-up.

pick-up options are limited to book orders at the moment. if you select local pick-up (books only) at checkout, you can pick up your books at our next event! we'll be in touch to confirm your pick-up details.

view full details

about gentle books

gentle books hopes to build a circular book economy and nurture the community of readers here in Hong Kong.

a women-led business founded by book-lovers, the brand believes that books don’t belong in landfill - books deserve to be read! gentle books is a social enterprise that commits 20% of its profits to literacy and education-based NGOs. 

follow us on ig