{"product_id":"the-b-corp-handbook-how-to-use-business-as-a-force-for-good","title":"The B Corp Handbook: How to Use Business as a Force for Good","description":"\u003cp\u003e* Join a Growing Movement: Learn how you can join a global movement to redefine success in business, led by well-known icons like Patagonia and Ben \u0026amp; Jerry's, disruptive upstarts like Warby Parker and Etsy, and recently covered by The New York Times, The Economist, The Wall Street Journal, Inc., and Entrepreneur.\u003c\/p\u003e\u003cp\u003e * Build a Better Business: Drawing on best practices from 100+ B Corps , this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.\u003c\/p\u003e\u003cp\u003eMore than 1,000 companies from 80 industries and 35 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns.\u003c\/p\u003e\u003cp\u003eAuthor and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best practice ideas for how to build a better business, and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification.\u003c\/p\u003e\u003cp\u003eThis book makes the business case for improving your social and environmental performance, and offers a step-by-step \"quick start guide\" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.\u003c\/p\u003e","brand":"gentle","offers":[{"title":"Default Title","offer_id":46950454427785,"sku":"9781626560437","price":50.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/9289\/1785\/files\/9781626560437.jpg?v=1782031816","url":"https:\/\/thisisgentle.com\/products\/the-b-corp-handbook-how-to-use-business-as-a-force-for-good","provider":"gentle","version":"1.0","type":"link"}