{"product_id":"growth-hacker-marketing-a-primer-on-the-future-of-pr-marketing-and-advertising-paperback-oct-02-2014-ryan-holiday","title":"Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising [Paperback] [Oct 02, 2014] Ryan Holiday","description":"\u003cp\u003eYour new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand - or million - customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire ryan holiday is ready to share his experience, teaching yo\u003c\/p\u003e","brand":"gentle books","offers":[{"title":"Default Title","offer_id":45407810453641,"sku":"9781781254363","price":50.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/9289\/1785\/files\/9781781254363.jpg?v=1773981519","url":"https:\/\/thisisgentle.com\/products\/growth-hacker-marketing-a-primer-on-the-future-of-pr-marketing-and-advertising-paperback-oct-02-2014-ryan-holiday","provider":"gentle","version":"1.0","type":"link"}